01091nas a2200109   4500008004100000245005800041210005700099260001200156520072200168100002200890856006900912       2014                        eng d00aFrugal Value: Designing Business for a Crowded Planet0 aFrugal Value Designing Business for a Crowded Planet  aLeipzig3 aThis paper concerns new business models for de-growth and the steady state economy. It argues that business models need to be developed that drive products and services with the attributes of efficiency and sufficiency. It identifies four such models, including new approaches to product creation and retail, a shift from ownership to access, a shift from products to services and new ways to catalyze household activities. It concludes that the question of mix of models and overall size of different sectors needs to be addressed; and that optimal organizational structures- including ownership, appropriate profit and scale- need to be designed into each model. Keywords: business models, frugal value, peer-2-peer1 aMillstone, Carina  uhttps://degrowth.community/conference2014/scientific-papers/3469