@conference {2014,
	title = {Frugal Value: Designing Business for a Crowded Planet},
	booktitle = {Fourth International Conference on Degrowth for Ecological Sustainability and Social Equity},
	year = {2014},
	address = {Leipzig},
	abstract = {This paper concerns new business models for de-growth and the steady state economy. It argues that business models need to be developed that drive products and services with the attributes of efficiency and sufficiency. It identifies four such models, including new approaches to product creation and retail, a shift from ownership to access, a shift from products to services and new ways to catalyze household activities. It concludes that the question of mix of models and overall size of different sectors needs to be addressed; and that optimal organizational structures- including ownership, appropriate profit and scale- need to be designed into each model. Keywords: business models, frugal value, peer-2-peer},
	author = {Carina Millstone}
}
