@conference {2006,
	title = {Urban Farmers between Visions of Alternative Futures of Consumption and Market Demand {\textendash} an Ethnographic Study of Farmers{\textquoteright} Markets in Pakistan.},
	booktitle = {Fourth International Conference on Degrowth for Ecological Sustainability and Social Equity},
	year = {2014},
	address = {Leipzig},
	abstract = {Keywords: Urban farming, organic agriculture, Pakistan, futures, green consumerism Narrative step: Thursday: Building Alliances Domestic demand for certified organic agricultural food products is slowly rising among urban population in Pakistan. For a few years now, entrepreneurs have manufactured certified processed food and sold them in supermarkets. In 2013, the growing interest in healthy, natural food has led to the foundation of farmers{\textquoteright} markets in the city centers of Islamabad and Lahore. Based on ethnographic field work in Pakistan, I show how urban and peri-urban farmers envision alternative futures of consumption and produce and circulate knowledge on a healthier and ecologically just lifestyle. In this context, I discuss if certified organic agriculture, often depicted as part of a neoliberal agro-food system (Guthmann 2004; Raynolds 2004) by scholars of rural sociology, human geography and agrarian studies, can lead, through different consumer behavior, to alternative food systems or if it is part of an emerging {\textquotedblleft}green capitalism{\textquotedblright} (Friedmann 2005) in which companies and retailers appropriate the green consumerism for their interests.},
	author = {Julia Poerting}
}
