@conference {1955,
	title = {Sustainable Consumption in Hungary - what is small-footprint-living and can we make it attractive?},
	booktitle = {Fourth International Conference on Degrowth for Ecological Sustainability and Social Equity},
	year = {2014},
	address = {Leipzig},
	abstract = {<p>Contribution to SCORAI Special Session I: Degrowth from a Sustainable Consumption Perspective Keywords: small-footprint living, change agents, well-being, sustainable lifestyles The paper begins by providing a definition of small-footprint living through an overview of literature, practice. Then a summary of current consumption trends in Hungary is provided and compared to trends in the EU, and to a level that is considered sustainable in the literature. The aim of this analysis is to challenge the view that to achieve higher levels of well-being Hungary{\textquoteright}s economy needs to grow and {\textquoteright}catch up{\textquoteright} to consumption levels in Western Europe. It is argued that achieving and implementing sustainable lifestyles in Hungary is a different challenge from that in Western Europe as it is often not about scaling down from large-footprint lifestyles but accepting and valuing current smaller-footprint lifestyles. Following this, sustainable lifestyle campaigns are introduced. Their methodology and success in achieving and making small-footprint lifestyles attractive are detailed. Conclusions are drawn about what could be done to make these lifestyles more widely accepted.</p>},
	author = {Edina Vadovics}
}
